✦ UGC Creator & Brand Collaborator ✦
I’m Crystal McGrath — Calgary-based country pop artist, content creator, and storyteller. I create authentic, on-brand UGC for products I genuinely love.
10K+
Instagram Followers
4 Niches
Areas of Expertise
Calgary, AB
Based In Canada
✦ About Me
I’ve spent my life telling stories — through music, movement, and now through content that connects brands with real people. As a country pop artist, wellness advocate, and new mama, I bring genuine passion to every collaboration.
My audience follows me because they trust me. When I recommend a product, it’s because it’s earned a place in my real life — and that authenticity is exactly what your brand gets when we work together.
My mission is simple: you are enough. Every brand I partner with should share that heart.
✦ My Niches
Artist merch, music gear, streaming platforms, event brands, and anything that lives in the creative space.
Clothing, accessories, skincare, and beauty products that fit a woman who's put-together but real.
Supplements, fitness gear, mindfulness apps, yoga, and wellness brands aligned with living well from the inside out.
Home, family, baby products, and the beautiful messiness of building a life you love.
✦ What I Offer
Short-form videos (Reels/TikTok style) that feel native, not forced. Unboxings, tutorials, lifestyle integrations.
Deliverable: Raw + edited files
Lifestyle photography featuring your product in real, beautiful moments. Warm, editorial, on-brand.
Deliverable: High-res images
Feed posts, Stories, and Reels published to my @crystalmcgrath audience with authentic, story-driven captions.
Deliverable: Posted content + insights
License my UGC content for use in your paid ads. Authentic creator content outperforms polished ads — let's use that.
Deliverable: Usage rights + files
In-depth YouTube or blog-style reviews. Great for products that deserve real context and explanation.
Deliverable: Video or written post
A fully tailored content suite — video, photo, and social — built around your campaign goals. Best value, best results.
Deliverable: Full content bundle
✦ Kind Words
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Crystal brings something rare to brand partnerships — you genuinely feel like she cares. Our engagement on her post outperformed every other creator we worked with that quarter.
Brand Partner — [Replace with real testimonial]
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The content delivered was stunning and on-brand immediately — no lengthy briefing, no back-and-forth. Crystal just gets it. We'll be working with her again.
Brand Partner — [Replace with real testimonial]
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Her audience trusts her — and that trust transferred directly to us. The DMs and comments from her followers were overwhelmingly positive and genuine.
Brand Partner — [Replace with real testimonial]
✦ Work With Me
Whether you’re looking for UGC content, a brand partnership, or a custom campaign — I’d love to hear from you. Reach out and let’s talk.