Crushing Chaos Podcast Episode 44: Amira de Vera
Building a Public Relations Agency
One of the first challenges in starting a business is finding the ideal clients for your company. Public relations can be tricky when you do not know who those clients could be and how best you can promote them. Clients that stand out tend to be ones that you can build a personal relationship with that can ignite your need to help. This helps build the authenticity of not only our brand but theirs providing mutual benefits for both. Today on the Crushing Chaos Podcast Amira de Vera talks about how to pitch to your ideal clients and her tools for promotion to media.
Amira de Vera is the founder of Project Four Public Relations. She started with an internship at an Entertainment and Lifestyle publicity firm in Toronto, Canada. She was immediately hired and that is when her passion for public relations in the entertainment field grew. She started during the social media boom, which provided her with a deep understanding of the digital landscape. With over 10 years of experience, she is best known for her innovative thinking and bringing her clients to reach their ultimate potentials.
Project Four Public Relations' mission is to provide a collaborative experience where clients and PR agents work together. They want to become apart of your team, where their input can be, they’re from the beginning of the campaign to the end. It provides for a stronger relationship with the client and gives the PR agent an immersive look at your brand. With their guidance, they give the best results that help achieve greater goals.
Today on the Crushing Chaos Podcast Amira de Vera shares tools on how to approach your ideal clients for your business. One of the main tools is always to remember to be authentic. She states, “you don’t have to post on something just because it is trending.” It can look like you are trying too hard for what is popular then what can be more beneficial is posting on something you are passionate about., which will come across as desperate to potential clients. Doing some research is key because it can give you intel on what the brand is about, and if their needs align with your own. It is also important to find clients that you build strong connections with and add to your networking circle. In addition, using the power of social media as a tool and free resource to getting your message across. It all revolves around the authenticity of how you come across to your client to have you build a strong connection that is essential to your business.
For more information on Amira de Vera company Project Four PR
Listen more about Amira de Vera’s tools on how to receive your ideal PR clients.